BRANDS AND CORPORATE IMAGE MONITORING
In A to Z Legal Consulting, we provide the Monitoring Service of Brands on Social Networks which consists in the process of finding mentions in detail about the brand, among millions of conversations that are happening each minute online.
The effective monitoring of social networks requires the implementation of world-class tools, that allow you to automate processes finding the conversations that interest your company, that allow you to interact with your clients and analyze the information to make the strategic decisions. Our Methodology of Monitoring Brands in social networks can be optimized in the different areas of your Company, that allow you not only to analyze data, but also to determine new policies in your Company to secure success. Among the different areas we can highlight:
MARKET RESEARCH
-
- To monitor the response to marketing initiatives
- Promote content generated by the clients
- Listen to comments about the products
- Conduct research for new products
- Know the actions of the competition
- Anticipate to the behavior of markets
CUSTOMER SERVICE
-
- Respond to claims and complaints on real time
- Communicate and share useful information
- Answer questions
- Build relations
- Loyalty of your customers
- Attracting new customers
CRISIS MANAGEMENT
-
- Anticipate potential threats to the image of the brand
- Establish procedures for crisis management
- Manage and measure the response before a crisis
- Find immediate solutions
- Optimize resources
- Project corporate decisions
BRANDS SURVEILLANCE
-
- Surveillance over mentions about the brand
- Identification of promoters and detractors
- Identification of influencers
- Discovery of infringers or misuse of your brands
SALES AND PROSPECTS GENERATION
- Monitoring prospects
- Resolve concerns about the sale process
- Allocate the leads to the right people
SOCIAL NETWORKS MONITORING
- Social metric